In the Nairobi fintech corridor, “decent creative” and “reasonable budgets” are common. But according to Ashwag A Elsayed, Founder and CEO of Blimpy, they are often masking a systemic failure in data infrastructure. In a landmark case study shared today, Elsayed revealed how a local fintech was scaling campaigns based on a 14% conversion rate … Continue reading Ashwag A Elsayed and the Blimpy Blueprint, Eliminating “Ghost Conversions” in East African Tech