Traditional banking operates as a destination—a place users go only when they need to move money. Cloud9, co-founded by Tesh Mbaabu, is pivoting to a “Native Presence” strategy. By acquiring M-Tickets in an all-stock deal valued at KES 100 million ($773,000), the bank is deleting the distance between a financial transaction and a lifestyle event. … Continue reading Kenya’s Cloud9 Acquires M-Tickets in $773K Deal to Embed Finance in the Experience Economy